Looking to grow your business with a website? It’s difficult to run a business in a world that demands an online presence. Having a website for your business now is as essential as having a store to showcase your products. Your potential customer looks at your website to make a purchase decision, which means your website should prompt the user to make that choice.
Website design plays a crucial role in bringing more users to your website and converting them into customers. Even a small web design mistake can cost you business. Here are some key factors to consider while designing a website.
The success of your website depends mainly on its speed. It’s important to remember that the attention span of your users are limited and if your website doesn’t load within three to five seconds, they’re most likely to close the tab and move on.
2. Usability and navigation
Apart from the speed of your website, you need to make sure that your website is designed for an average user. The products and other elements like shopping carts, information about your company, prices, and others must be listed clearly so that users can easily navigate their way from the landing page of your website. If you have too many hidden pages or if users find your website difficult to use, they may exit and never return.
While you concentrate on speed and usability, don’t compromise on your website aesthetics. Your website must look good and clean. Too many images or color schemes can confuse your users. Remember you just have seconds to impress your visitors, make it a lasting one!
Once you decide on the look and feel of your website, make sure that the content on your website pages are relevant. Engaging, high-quality content will keep your users wanting more. Content can be written or as many users prefer these days, in the form of a video. Make sure that your pages are properly interlinked so that your user can easily move from one page to another without having to search for related content.
5. Mobile-friendly, responsive design
Most users these days browse websites on their mobile devices. So, it is important to have a responsive design that can be accessed easily on mobile.
6. Contact information
Always let your users know how to contact you in case they want to buy your product. It’s always a good idea to have a call-to-action button on all your webpages that lead to the relevant contact information page. Wondering where to go from here? Get your design consultation from the professional designers at Profizient.